Friday, November 11, 2011

Goldfish Car Wash Commercial, Imagination and Early Literacy in the Media

I was so impressed when I first saw this commercial. If you don't know already, imagination is a MAJOR tool in encouraging early literacy, and this commercial is the epitome of how we should all be fueling our children's imagination.

But don't take my word for it! Watch!


2 comments:

  1. It surprises me that you didn't notice how the little boy rather than the little girl is addressed as "cap'n" by the mother - gender stereotyping at its worst. It does much to reinforce this negative perception of roles for females; what a disappointment.

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